Sunday, September 12, 2010

Sense, It makes none

"Toilet Paper" and "Football"
-These two things will produce an odd sentence if they are put together in the same one.

"Coffee" and "Socrates"
-Dont think coffee existed when Socrates was around, He drank wine to stimulate his cognitive functions.

"Electricity" and "Justin Beiber"
-His songs are not "electric", no logical meaning can be derived from these two words. Unless you plan on electrocuting that sodder.

"Rain" and "Fire"
-Is not synnonymous, BUT juxtaposes itself with one another. Cold, hot, get it?

"Monkey" and "Banana"
-One is an animal, the other a fruit. But this Animal eats that particular kind of fruit so...

What about...
"Charity" and "Car Maker"?
These two words do not make sense when put in the same sentence. I mean, what has charity got to do with a company that produces cars? I mean, when was the last time you saw these two words put in the same sentence? I bet it has not happened before and It never will!

oh wait, hang on a moment...
"As part of Kia Motor’s commitment to helping underprivileged youth and supporting the growth of soccer at a grass roots level, Kia Motors Corporation headquarters ran a charity campaign on its global corporate Facebook Fan page from early May through to the end of the 2010 FIFA World Cup™ South Africa." (taken from http://www.autoworld.co.za/NewsArticle.aspx?Article=8533)

I dont geddit.

The only logical meaning I can derive from this is, it is part of a marketting/public relations campaign, designed to make people feel good about the car maker Kia.

But we all know the only time we can feel good about Kia cars is when you sell a lemon to an unsuspecting buyer (all Kia are lemon anyway, even the brand new ones). I then take the excess money I got from the sale (paying anything more than a dollar for a Kia is 'excessive' enough) and give it to charity.

Anyway, about the "feel good" element. I mean, Im not part of the, how did Apple put it again? Oh yes thats right, Im not part of the "Kia Community", and I dont subscribe to whatever Kia has to say about "underpriviledged" people or what the CARMAKERS company is going to do to help them.

Shouldnt they leave it to UNESCO or UNICEF or something like that? and focus on what theyre supposed to do? like, err, build better cars?

Back to public relations, me, as a "disinterested third-party" does not "feel good" after reading that. Certainly the next time I buy I car my head wont even be thinking along the lines of "hmmm, that one time Kia donated some footballs to landmine victims, so i think i'll buy a Kia."

Nope, not even close. Far from it even.

The later part of the article reads:
"Through the Kia Charity and Care initiative, the Kia Street Soccer programme is aimed at children from around South Africa who will be given the opportunity to participate in street soccer leagues after completing the accompanying health education programme.
The programme is made up of three phases:
The first being the health and education programme which focuses on three core areas which have been identified by the South African Government as being of vital importance:
Nutrition – what to eat and how to eat healthily, drinking plenty of clean and safe water.
Hygiene – washing hands, keeping your body clean and covering your mouth when you sneeze or cough.
Being Active – how to lead an active lifestyle in order to prevent obesity. "

What? All that, from a CARMAKER? No wonder they build shitty cars. Their products run on "plenty of clean safe water" instead of petrol.

Another one example.

"Honda" and "Golf"

If the carmaker was "Volkswagen" then Id understand, they do have a variant (quite popular too) called the "VW Golf". But Honda? If im not mistaken, "Honda" stands for "Rice" in Japan. "Rice Golf?"

Throw another wildcard word like "Charity" and you have "Honda" "Golf" and "Charity"!

oh wait...
"The theme for this year’s tournament was “Swing on the Charity” which is part of Honda’s efforts to contribute towards helping the urban poor."
taken from (http://www.honda.com.my/newsevents/events/details.dot?inode=62819)

And another,
"PROTON Holdings Berhad (Proton) has established the Proton 25th Anniversary Charity Fund as part of its year-long silver jubilee celebration. Under the programme, it has pledged RM25 from each Proton car sold between April 22 and June 30 to the fund which will be presented to 25 selected charitable organisations during the company’s 25th anniversary commemorative gala dinner."
(http://www.sun2surf.com/article.cfm?id=46044)

As if Proton doesnt already have a notorious reputation for cutting-corners in their car building process. Now they come out into the open and declare "there, we feel bad for nicking RM2500 worth of quality from that brand new proton you just brought from us, dont worry, we well be giving RM25 of that to poor people!"

Another carmaker thats rapidly gaining more and more negative attention is doing non-coherent things!

"Toyota, although suffering a slow down of sales, is still able and willing to keep charity afloat. The company likes to give to charities in the areas where it has plants (5, soon to be 6, in the U.S.), and its donations will amount to $57 million to schools, arts, environmental groups, and other charities this year. "
(http://nonprofit.about.com/b/2008/11/24/giving-declines-from-crumbling-car-makers-but-toyota-is-no-turkey.htm)

Then a fleet of their Priuses will have their gas/electric/Justin Beiber paddles stuck and ram into school buildings, arts museums, environmental groups offices and other charitible associations, which if they had an extra 57million dollars could have made a more reliable car.

The "non-coherent words in a sentence" lists on forever. What I still dont get is, which PR or marketting genius thought of all this in the first place? Maybe he or she is a golf-club-wielding monkey who eats rice and cleans footballs with toilet paper, reads philosophical revelations from coffeebeans while charging an mp3 player thats filled with Justin Beiber songs from a Toyota Prius's battery pack, at the same time singing in the rain while trying to set fire to a carmaker's office which builds bananas for charity.

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